Let's make something great
Zeb Carlson is a maker, creative, writer, strategist, optimist, facilitator, activist, content specialist, non-profit leader, fundraiser, speaker, and community-minded thinker. Get to know him a little, see his work, and drop a line if you'd like to collaborate on something.
Marketing & Comms
Strategy
Whether it's launching something new, reworking what you have, or scaling to fit the community's needs, I help you organize big ideas into smart, strategic plans. Branding, organizational purpose, marketing strategy — this is all connected. I help you bring it together so your brand doesn't just look good: It's effective.
— Marketing strategy
— Communications & PR planning
— Measurement planning
— Analytics installation
Brand Development
& Design
I partner with organizations of all sizes to craft brand strategies that are sharp, intentional, and beautiful. It's more than templates and trends; instead, it's about being bold with a clear message that speaks to your audience in a way that's hard to ignore. From creative direction, naming, and writing compelling copy, all the way to reimagining your entire brand, we'll create something truly yours.
— Brand strategy
— Logo development
— Naming
— Go-to-market strategy
Organizational
Planning
With a right-sized strategic plan and organizational clarity, we can go from mission-driven to mission-effective. I work alongside your team to understand your biggest dreams, hardest challenges, and everything in between. Together, we develop a plan that feels accomplishable while yet pushing hard in the right places. Whether you're building from the ground up or recalibrating, I bring structure to ideas, focus to messaging, and momentum to what matters most.
— Mission, vision, values development
— Goal development
— Cultural inclusion and DEI
— Measurement
Content Planning
& Development
Your content should work as hard as you do. Together, we take organizational goals and objectives, marketing strategies, and your brand identity to develop smart, scalable content that helps you get the word out about what you do. Content audits and audience mapping, tone of voice and conversational writing training, and even crisis management content — it's how you engage with people in a meaningful, inspiring way.
— Content strategy
— Key messaging
— Editorial & content calendar
— Content production