Marketing plans often feel like either a) a lot of fluff or b) complex and confusing. And then, even when you get the final plan nailed down, there are soooo many obstacles that stand in the way of bringing it to life. Even on the days when it feel like the odds are stacked against us, there are a few keys that prove over and over to be incredibly helpful. Here are 5 tips I frequently share with my clients and teams. Stick to your objectives. What's your marketing ambition? T