• Zeb Carlson

Case study: United Way



The situation:

The work of United Way does more than fundraising.

Our video stories, while functional, were uninspired. We lacked photo assets. Big time.

Idea: Let's tell stories with a journalistic tone, where the narratives are crafted organically. And instead of focusing on a singular person's impact, let's show how communities are stronger when we work together.

Here are a few of my favorite stories and images. Big props to Fresh Coast Collective for the collaboration.

International Institute:


Better Futures MN:


Marcus' Story:


Strategy & Creative Direction: Zeb Carlson

Videography/Photography: Chelsea Eul, Eric Eul, John Miller

Writers: Liz Werner, Julie Hessler


651-76-2678