The situation:
The work of United Way does more than fundraising.
Our video stories, while functional, were uninspired. We lacked photo assets. Big time.
Idea: Let's tell stories with a journalistic tone, where the narratives are crafted organically. And instead of focusing on a singular person's impact, let's show how communities are stronger when we work together.
Here are a few of my favorite stories and images. Big props to Fresh Coast Collective for the collaboration.
International Institute:
Better Futures MN:
Marcus' Story:
Strategy & Creative Direction: Zeb Carlson
Videography/Photography: Chelsea Eul, Eric Eul, John Miller
Writers: Liz Werner, Julie Hessler