Case Study: BOOM
How often do you get the chance to build a brand founded on values and a mission you can totally stand behind while at the same time offering a genuinely fun product? I'm so lucky to have worked with this crew of folks, and endlessly proud of our work together.
Angie's brought the boom through a national expansion, and my team designed an audience and brand analysis to understand target markets best as they grew outside of the Midwest. We managed social channels with daily, real-time content feeds, developed innovative media strategies and empowered sales teams with fun sampling and customer-driven tactics while opening new markets for the brand.
Hats off to the amazing Elizabeth Burns for the lyrics, btw!