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  • Zeb Carlson

Case Study: BOOM

How often do you get the chance to build a brand that is founded on values and a mission you can totally stand behind, while at the same time offering a product that is genuinely fun? I'm so lucky to have worked with this crew of folks, and endlessly proud of the work we accomplished together.

Angie's brought the boom (puns are just fine in my book, FYI) through a national expansion, and my team was engaged to develop an audience and brand analysis to best understand target markets as they grew outside of the Midwest. We managed social channels with daily, real-time content feeds, developed innovative media strategies, empowered sales teams with fun sampling and customer-driven tactics, all while opening new markets for the brand.

Music Video:

Hats off to the amazing Elizabeth Burns for the lyrics, btw!


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