Case Study: BOOM

How often do you get the chance to build a brand founded on values and a mission you can totally stand behind, while at the same time offering a genuinely fun product? I'm so lucky to have worked with this crew of folks, and endlessly proud of our work together.

Angie's brought the boom through national expansion, and my team designed an audience and brand analysis to better understand target markets as they grew beyond the Midwest. We managed social channels with daily, real-time content feeds, developed innovative media strategies, and empowered sales teams with fun sampling and customer-driven tactics while opening new markets for the brand.

Music Video

Hats off to the amazing Elizabeth Burns for the lyrics, btw!

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